MATERIALS / LIST
Jones, George, Hill. (2000).
Contemporary Management of enterprises. Second Edition. Irwin McGraw- Hill.. (Required)
Supplementary materials may be distributed in class,
PPM hand out.
N.A Saleemi (2001). Entrepreneurship
in a developing world 1st edition published by east African publishers, Nairobi, Kenya.
Armstrong G, Kottler P, (2001).
entrepreneur Prentice ship in modern world, Hall New York USA. 9th Edition
Malcolm MC Donald, (1998). Marketing
Plan How to prepare them, How to use
them. 3rd Edition
Philip K, 12th
Edition (2006), Marketing Management Prentice Hall New
Ron Zemke, Tom Cannelan
(2000). 24 ways to keep your customers, when competition is just a click way.
Micheal Solomon and Ednara W.
Stuart, (2002). Marketing Real people , Real Choices.