Courses Catalogue

Customer Care

COURSE CODE: HT 2104
COURSE CREDIT UNIT: 3
ACADEMIC PROGRAMME: Tourism and Hotel Management, B.Sc
COLLEGE/SCHOOL/FACULTY: College of Economics and Management
STATUS: Core
PROGRAMME TYPE: Undergraduate

Required Readings

  • Isobel D., Peter L. & Robin L (2005). Understanding and Managing Customers. Pearson        Education Ltd, Harlow UK
  • David J. (2006). Principles and Practices of Marketing.5th edition MC Graw Hill USA
  • Jane S. (2002). Managing Customer Needs. 2nd edition University press London
  • Philip K. (2000). Marketing Management. 7th edition MC Graw Hill USA