Courses Catalogue

Entrepreneurship

COURSE CODE: BF 2201
COURSE CREDIT UNIT: 3
ACADEMIC PROGRAMME: Tourism and Hotel Management, B.Sc
COLLEGE/SCHOOL/FACULTY: College of Economics and Management
STATUS: Core
PROGRAMME TYPE: Undergraduate

Required Readings

  • Jones, George, Hill. Contemporary Management of enterprises. Second Edition. Irwin    McGraw- Hill. 2000. (Required) Supplementary materials may be distributed in class, PPM hand out.
  • N.A Saleemi Entrepreneurship in a developing world 1st edition (2001) published by      east African publishers, Nairobi, Kenya.
  • Armstrong G, Kottler P, 9th Edition (2001) entrepreneur Prentice ship in modern world, Hall New York USA.
  • Malcolm MC Donald, 3rd Edition (1998), Marketing Plan How to prepare them, How to   use them.
  • Philip K, 12th Edition (2006), Marketing Management Prentice Hall New York USA.
  • Ron Zemke, Tom Cannelan (2000), 24 ways to keep your customers, when competition is just a click way.
  • Micheal Solomon and Ednara W. Stuart, 3rd Edition (2002) Marketing Real people , Real Choices.
  • Any other relevant literature.