Design Theory And Methodology 2
and fundamentals, perception,
Visualisation, Display methods;
This unit introduces the student
to the following aspects of design theory
The course focuses
on the aesthetic, time place, aesthetic and personality, change of beauty
concept in art, elements of aesthetics the concepts of Ugliness in art,
aesthetics and function, aspects of art, its philosophy, development process
significant components and context, taste, style, value as well as the theories.
Aims at developing the sense of appreciation ability to analyze and criticize
work of arts.
A study of fundamentals of 3 dimensional,
compositions and relationship of parts. Experimentation with forms free-forms
geometric forms, surface, sight and shade, visual balance, weight and
proportion and the use of existing art work and materials i.e. clay soft stone,
soft wood paper colour etc. Perspective principles, colour harmonies, textures
and rendering techniques.
A study of visual
perception and visualization, senses and perception, sight and light, sight and
perception, colour perception, illusion and perception, perspective, cultural
environmental, optical illusions influencing perception.
Categories of perception i.e.
selective perception perceiving forms, illusion and reality
- A study of visual display and exhibition
concepts; space-object relationships, display techniques and tools design
process, visual merchandising, management and planning.
Mode of Delivery
Lectures, tutorials, exhibitions, slide shows, demonstrations, library
research, practical exercises