Courses Catalogue

International Marketing

COURSE CODE: MK 3201
COURSE CREDIT UNIT: 3
ACADEMIC PROGRAMME: Business Computer Science
COLLEGE/SCHOOL/FACULTY: College of Economics and Management
STATUS: Core
PROGRAMME TYPE: Undergraduate

Course Description

PURPOSE OF COURSE

This course able students to understand, analyze and interpreter the international marketing perspectives in order to market the products and services at the global level.

EXPECTED LEARNING OUTCOMES

By the end of the course unit, students should be able to;

Explain the role of international marketing to a business organization

Analyze and interpret why how, companies operate in the international markets

Discuss the need for international market research and the world economic environment.

Make decisions on the international market segmentation and the strategies to adopt for competitive advantage.