PURPOSE OF COURSE
course able students to understand, analyze and interpreter the international
marketing perspectives in order to market the products and services at the
EXPECTED LEARNING OUTCOMES
the end of the course unit, students should be able to;
the role of international marketing to a business organization
and interpret why how, companies operate in the international markets
the need for international market research and the world economic environment.
decisions on the international market segmentation and the strategies to adopt
for competitive advantage.