Courses Catalogue

Strategic Management

COURSE CODE: BUS 7101
COURSE CREDIT UNIT: 0
ACADEMIC PROGRAMME: Master of arts in project planning and management
COLLEGE/SCHOOL/FACULTY: College of Humanities and Social Sciences
STATUS: Core
PROGRAMME TYPE: Postgraduate

Required Readings

  • Buzzell, R. and Gale, B. (1987).The PIMS Principles: Linking Strategy to Performance, New York: Free Press.
  • Drucker, P (1994).The Practice of Management. New York: Harper and Row.
  • Lamb, R. (1984). Competitive strategic management, Englewood Cliffs, NJ: Prentice-Hall, 
  • Ohmae, K. (1982). The Mind of the Strategist.New York: McGraw Hill, 
  • Traverso, D. (2000). Outsmarting Goliath. Princeton: Bloomberg Press.