
Jan
KIU Alumni: Serving as a Leader at KIU Exposed me to Important people - Former Guild Union Premier, Wilson Amanya.
January 11, 2021, 12:14 pm
Introduction to Mass Communication surveys the basic factors affecting mass communication in the digital age, including theories and models of communication, the relationship between mass media and society, and history, technology, and trends in newspapers, radio, television, film, books, the Internet, advertising, public relations, visual messages, media law, and ethics.
COURSE AIM
This course is aimed at:
EXPECTED LEARNING OUTCOMES
By the end of the course unit students should be able to:
Communication process
· Elements in communication process
· Communication settings
Mass communication process
· Nature of mass communication
· Characteristics of mass communicator
· Changes in mass communication process
· Functions of mass communication (micro and macro level)
Mass media
· Types of mass media
· Mass media trends
Influences of the media
· Economic
· Political
· Social
Theories of mass communication
· Normative theories of the press
· Media effects theories
TEACHING - LEARNING METHODS
INSTRUCTIONAL MATERIALS AND / OR EQUIPMENT
Kampala International University,
Box 20000, Ggaba Road, Kansanga, Kampala
+(256) 392 001 816
+(256) 752 800 802