Courses Catalogue

Introduction To Mass Communication

COURSE CODE: MCO 1101
COURSE CREDIT UNIT: 3
ACADEMIC PROGRAMME: Mass Communication, Bachelor
COLLEGE/SCHOOL/FACULTY: College of Humanities and Social Sciences
STATUS: Core
PROGRAMME TYPE: Undergraduate

Course Content and Outline

Communication process

·      Elements in communication process

·      Communication settings

Mass communication process

·      Nature of mass communication

·      Characteristics of mass communicator

·      Changes in mass communication process

·      Functions of mass communication (micro and macro level)

 Mass media

·      Types of mass media

·      Mass media trends

Influences of the media

·      Economic

·      Political

·      Social

Theories of mass communication

·      Normative theories of the press

·      Media effects theories

 TEACHING - LEARNING METHODS

  •  Lectures
  •  Reading assignments
  • Practical assignments   
  • Field trips  
  • Documentaries
INSTRUCTIONAL MATERIALS AND / OR EQUIPMENT

  • Whiteboard and Markers
  • Flip Charts
  • LCD Projectors CDs,
  • DVDs and Tapes