Courses Catalogue

Introduction To Mass Communication

COURSE CODE: MCO 1101
COURSE CREDIT UNIT: 3
ACADEMIC PROGRAMME: Mass Communication, Bachelor
COLLEGE/SCHOOL/FACULTY: College of Humanities and Social Sciences
STATUS: Core
PROGRAMME TYPE: Undergraduate

Required Readings

  • Daminick, J. (2001), Dynamics of mass communication, media in transition, 7th edition. Boston. McGraw hill
  • Schaffer, L. (2009), electronic media; an introduction, New York McGraw hill
  • Mcquail, D. (1994) Mcquail’s mass communication theory; an introduction new York.     Sage publications.