Courses Catalogue

Public Relations

COURSE CODE: MCO 2201
COURSE CREDIT UNIT: 3
ACADEMIC PROGRAMME: Public Adminstration, B.Sc
COLLEGE/SCHOOL/FACULTY: College of Humanities and Social Sciences
STATUS: Core
PROGRAMME TYPE: Undergraduate

Course Description

The course introduces students to the importance of communication in business management. On top of the necessary management training needed to run businesses today. This course unit introduces an all important yet of the neglected management component called public relations. The unit also delves into how public relations can assist corporate companies to build or maintain their identity. Personality and get good will from their audiences working in favour of the company. It also helps students learn how to classify audiences and their needs and how to plan for public relations complaining.

COURSE AIM

The course aims at exposing students to how public relations can assist corporate companies to build or maintain their identity and address any challenges in a calculated manner without causing further damage to the reputation of the organisation.

COURSE LEARNING OUTCOMES
By the end of the course unit students should be able to;

  • Define public relations in the context of business or management operations.
  • Analyze tools for stakeholder mapping and its importance
  • Appreciate the value of PR in corporate branding. Identify and crisis management
  • Differentiate between PR advertising and Marketing