1. Jones, George, Hill., (2000). Contemporary Management of enterprises.SecondEdition. Irwin McGraw- Hill. (2006). (Required) Supplementary materials may be distributed in class, PPM hand out.
2. N.A Saleemi, (2001). Entrepreneurship in a developing world 1st edition published by east African publishers, Nairobi, Kenya.
3. Armstrong G, Kottler P, (2001). entrepreneur Prentice ship in modern world, Hall New York USA. 9th Edition
4. Philip K, 12th Edition (2006). Marketing Management Prentice Hall New York USA.
5. Ron Zemke, Tom Cannelan (2000). 24 ways to keep your customers, when competition is just a click way.
6. Micheal Solomon and Ednara W. Stuart, (2002).Marketing Real people, Real Choices. 3rd Edition