Courses Catalogue

Entrepreneurship Development

COURSE CODE: ENT2202
COURSE CREDIT UNIT: 3
ACADEMIC PROGRAMME: Electrical Engineering, Diploma
COLLEGE/SCHOOL/FACULTY: School of Engineering and Applied Sciences
STATUS: Core
PROGRAMME TYPE: Undergraduate

Required Readings

1.      Jones, George, Hill., (2000). Contemporary Management of enterprises.SecondEdition. Irwin McGraw- Hill. (2006). (Required) Supplementary materials may be distributed in class,        PPM hand out.

2.      N.A Saleemi, (2001). Entrepreneurship in a developing world 1st edition published by east African publishers, Nairobi, Kenya.

3.      Armstrong G, Kottler P, (2001). entrepreneur Prentice ship in modern world, Hall New York USA. 9th Edition 

4.      Philip K, 12th Edition (2006). Marketing Management Prentice Hall New York USA.

5.      Ron Zemke, Tom Cannelan (2000). 24 ways to keep your customers, when            competition     is just a click way.

6.      Micheal Solomon and Ednara W. Stuart, (2002).Marketing Real people, Real        Choices. 3rd Edition