Courses Catalogue

Public Relations And Media Practice

COURSE CODE: MCO 3203
COURSE CREDIT UNIT: 3
ACADEMIC PROGRAMME: Bachelor of arts in mass communication
COLLEGE/SCHOOL/FACULTY: College of Humanities and Social Sciences
STATUS: Core
PROGRAMME TYPE: Undergraduate

Course Content and Outline

Where public relations fit

Selecting a public relation agency 

Public relation planning 

Publicity

  • How to create news about your programme
  • Press conference and briefs 
  • Press receptions 
  • Special events

Public relations and the art of writing 

  • Press releases
  • Press statements 
  • News releases 
  • Handouts

Media tools 

  • Internal media
  • External media
  • New media 
  • Speaking engagements

Media placements 

  • Media advertising and publicity 
  • Corporate P.R vs Media interests 

TEACHING - LEARNING METHODS

  • Lectures
  • Reading assignments
  • Practical assignments
  • Field trips
  • Documentaries

INSTRUCTIONAL MATERIALS AND / OR EQUIPMENT

  • Whiteboard and Markers
  • Flip Charts
  • LCD Projectors
  • CDs, DVDs and Tapes