Courses Catalogue

Public Relations And Media Practice

COURSE CODE: MCO 3203
COURSE CREDIT UNIT: 3
ACADEMIC PROGRAMME: Bachelor of arts in mass communication
COLLEGE/SCHOOL/FACULTY: College of Humanities and Social Sciences
STATUS: Core
PROGRAMME TYPE: Undergraduate

Required Readings

  • Dan Lattimoreetal (1997), public relations 
  • P.R (2007), A social History of spin, basic books USA Dinan and Miller
  • P.R and the Assault on Democracy, Pluto press london
  • Boyd Barret (1997) Media in Global context, hodderArnold, UK
  • SmleshSengupta (2001), Management of Public relations and communication, Vikas Publishing House, New dehi