Principles Of Marketing
Principles of Marketing
is an introductory course that appreciates the marketing concept and examines
the functions and roles of marketing in an organization. It examines such
topics as; the marketing concept, the marketing environment, understanding the
market, product policy, pricing decisions and distribution, promotions and
issues in international marketing and market planning.
the end of the course unit, students should be able to;
are expected to be equipped with the basic concepts, principles
theoretical skills and techniques that constitute marketing management.
- Students should
be able to plan, implement, and manage efficient and effective marketing
programmes for various market offers in various markets.
Understand why ethical issues are vital for the
firm to consider in relationship building.