International Marketing Strategy
course able students to understand, analyze and interpreter the international
marketing perspectives in order to market the products and services at the
EXPECTED LEARNING OUTCOMES
the end of the course unit, students should be able to;
- Explain the role of international
marketing to a business organization
- Analyze and interpret why how,
companies operate in the international markets
- Discuss the need for international
market research and the world economic environment.
Make decisions on the international market
segmentation and the strategies to adopt for competitive advantage.