Courses Catalogue

International Marketing Strategy

COURSE CODE: MK 3101
COURSE CREDIT UNIT: 3
ACADEMIC PROGRAMME: Business Administration: International Business, B.Sc
COLLEGE/SCHOOL/FACULTY: College of Economics and Management
STATUS: Core
PROGRAMME TYPE: Undergraduate

Course Description

This course able students to understand, analyze and interpreter the international marketing perspectives in order to market the products and services at the global level.

EXPECTED LEARNING OUTCOMES

By the end of the course unit, students should be able to;

  • Explain the role of international marketing to a business organization
  • Analyze and interpret why how, companies operate in the international markets
  • Discuss the need for international market research and the world economic environment.
  • Make decisions on the international market segmentation and the strategies to adopt for competitive advantage.