Courses Catalogue

International Media Management

COURSE CODE: BIB 3102
COURSE CREDIT UNIT: 3
ACADEMIC PROGRAMME: Business Administration: International Business, B.Sc
COLLEGE/SCHOOL/FACULTY: College of Economics and Management
STATUS: Core
PROGRAMME TYPE: Undergraduate

Course Description

International Media Management is a course that provides students with knowledge and skills required for the management and administration of the media in International Business.

EXPECTED LEARNING OUTCOMES

By the end of the course unit, students should be able to;

  • Explain the concepts about the media and to familiarize students with the various characteristics of media
  • Apply skills in identifying management problems
  • Define the various steps followed in the planning process
  • Acquire knowledge and skills in financial management in media practice
  • Design good media strategies