Principles Of Marketing
COURSE TITLE: PRINCIPLES
COURSE CODE: MKM
HOURS TAUGHT: 3
hrs per week
PURPOSE OF COURSE
Principles of Marketing
is an introductory course that appreciates the marketing concept and examines
the functions and roles of marketing in an organization. It examines such
topics as; the marketing concept, the marketing environment, understanding the
market, product policy, pricing decisions and distribution, promotions and
issues in international marketing and market planning.
EXPECTED LEARNING OUTCOMES
the end of the course unit, students should be able to:
- Describe are
expected to be equipped with the basic concepts, principles theoretical
skills and techniques that constitute marketing management.
- Explain how to
implement, and manage efficient and effective marketing programmes for
various market offers in various markets.
Explain why ethical issues
are vital for the firm to consider in relationship building.