Courses Catalogue

Entrepreneurship Development

COURSE CODE: ENT 2201
COURSE CREDIT UNIT: 3
ACADEMIC PROGRAMME: Business Administration (Finance & Banking)
COLLEGE/SCHOOL/FACULTY: College of Economics and Management
STATUS: Core
PROGRAMME TYPE: Undergraduate

Required Readings

READING MATERIALS / LIST

Jones, George, Hill. (2000). Contemporary Management of enterprises. Second Edition. Irwin           McGraw- Hill.. (Required) Supplementary materials may be distributed in   class, PPM hand out.

N.A Saleemi (2001). Entrepreneurship in a developing world 1st edition published by      east African publishers, Nairobi, Kenya.

Armstrong G, Kottler P, (2001). entrepreneur Prentice ship in modern world, Hall New   York USA. 9th Edition 

Malcolm MC Donald, (1998). Marketing Plan How to prepare them, How to          use     them. 3rd Edition

Philip K, 12th Edition (2006), Marketing Management Prentice Hall New York USA.

Ron Zemke, Tom Cannelan (2000). 24 ways to keep your customers, when competition is just a click way.

Micheal Solomon and Ednara W. Stuart, (2002). Marketing Real people , Real      Choices. 3rd Edition