READING MATERIALS / LIST
Jones, George, Hill.
(2000). Contemporary Management of enterprises. Second Edition. Irwin McGraw- Hill.. (Required)
Supplementary materials may be distributed in class,
PPM hand out.
N.A Saleemi (2001).
Entrepreneurship in a developing world 1st edition published by east African publishers, Nairobi, Kenya.
Armstrong G, Kottler
P, (2001). entrepreneur Prentice ship in modern world, Hall New
York USA. 9th Edition
Malcolm MC Donald,
(1998). Marketing Plan How to prepare them, How to use them. 3rd
Philip K, 12th
Edition (2006), Marketing Management Prentice Hall New
Ron Zemke, Tom
Cannelan (2000). 24 ways to keep your customers, when competition is just a click way.
Micheal Solomon and
Ednara W. Stuart, (2002). Marketing Real people , Real Choices. 3rd Edition