Publications

Organizations are understandably concerned with managing their "Corporate Image." This research on corporatestrategy and building of corporate image is integrated to create a framework which identifies the factors thatinfluence insurance Companies in corporate image formation. Managerial implications were discussed, andguidelines were proposed for strategically planning and effectively managing of a corporate image. The mainobjective to the study is to assess the strategies employed by insurance companies in Rwanda to build theircorporate image The specific objectives to the study are to assess strategies undertaken by SORAS in building itsimage to the public; to determine how SORAS Company measures its image from the general public; to establishrelationship between corporate strategy and corporate image. This research targeted a population of 5340 where5215 are customers and 125 are SORAS employees, and then, sample size was 141.The researcher usedquestionnaire and then both primary and secondly data were used during this research. The distribution of thequestionnaires was done by the researcher and their collection was done after they were completely filled. The datawere analyzed using Statistical packaging for social science (SPSS) computer program. The percentage andfrequencies was represented in terms of tables. This research found that the benefits of corporate strategies ininsurance companies of Rwanda this research concluded that corporate strategy is used in improvement ofaccounting and financial management system, so that the level of accurate information should be improved ininsurance companies; the majority of respondents agreed that commitment of management to the operation of thesystem is among of the benefits SORAS get from corporate strategy. This implies that corporate strategies are auseful tool in management commitment and organizational operations. This research concluded that improvementof accountability is among of roles played by corporate image in insurance companies. Therefore, accountability isone of the cornerstones of corporate image; however, it can be difficult for practitioners alike to navigate the myriadof different types of accountabilities. Accountability ensures actions and decisions taken by public officials are subjectto oversight so as to guarantee that SORAS initiatives meet their stated objectives and respond to the needs of thecommunity they are meant to be benefiting, thereby contributing to better governance. This research concluded thatcorporate strategy affects positively SORAS governance. Therefore, through present research the researcheranalyzed the statements regarding the corporate strategy in corporate governance. The researcher analyzedeffectiveness of corporate strategy in SORAS. Corporate strategies represent all the approved policies andprocedures used by the SORAS management in order to achieve an effective management and governance of theinstitution. Lack of corporate strategies and their deficient operation make companies vulnerable to a number ofrisks, such as improper recording of accounting transactions, making unauthorized transactions, fraud, all thesehaving a significant impact on governance