Publications

This paper explores the significant role of mass media in voters' education, focusing on its potential impact on theupcoming 2023 general election in Nigeria. Drawing on the Agenda Setting Theory and the capabilities ofinteractive communication, the study examines how mass media can effectively bring issues to the forefront ofpublic attention, fostering engagement and understanding among diverse audiences. The inclusive nature ofvarious mass media outlets, coupled with technological advancements enabling interactive features, presents apromising avenue for overcoming barriers in educating both literate and non-literate individuals. However,challenges such as perception biases, rural disparities, and practical hindrances must be addressed to fully unlockthe potential of mass media in voters' education. The paper emphasizes the need for high-quality, carefully craftedmessages delivered through collaboration among media organizations and relevant stakeholders to ensure thesuccess of voters' education initiatives.Keywords: Mass media, Voters' education, 2023 general election, Agenda Setting Theory, Interactivecommunication, Inclusive approach and Perception biases.