Publications

Climate change is the term used to describe the shift in worldwide weather phenomena associated with anincrease in global average temperatures; while this temperature increase is more specifically referred to as globalwarming. The negative effects of climate change, and specifically global warming, are signposted everywhere.The increase in the frequency and intensity of floods, the prolonged and scorching nature of the sun andaccompanying heat wave, the short spell of rainfall are all signs of the present danger. Unfortunately, as a resultof their activities, humans are accused of being largely responsible for most of the changes resulting into globalwarming. Nevertheless, the Mass Media have been looked up to as indispensible sources for informationdissemination and opinion moulding on all societal issues. This position has been further strengthened by theemergence of the Social Media. The enormous power and potential the Mass Media boast of today can beprofitably deployed in disseminating climate change information to achieve the desired results that mitigationand adaptation efforts, target.