By Isaac Akugizibwe

KIU, Main Campus-The Inter-University Media challenge auditions featuring News anchoring, and live reporting marked the end of a three-day media training at KIU.

Organised by Media Challenge Initiative (MCI), a non-government organisation aimed at nurturing the next generation of journalists in Africa. The auditions seek to prepare and select students who will represent the institution for the Mega Inter-University Media Challenge dubbed the National Newsroom contest that will happen in October. 

With absolute charisma, glamour and enthusiasm, students displayed great potential in news anchoring, live reporting and television presentation. This left the crowd present on the fifth floor of the Idd Basajjabalaba Memorial Library (IBML) as well as the judges thrilled, nodding, clapping and cheering in unison.

Life was added to the event with dance intervals and a surprise appearance of the KIU alumnus and the newest radio star, Faiza Fabs from KFM which brought hope to the contestants.

The D, Mighty breakfast co-host told contestants that they should look at this as an opportunity to learn from experienced journalists around but also practice what they have learnt in class.

"The media challenge has impacted much on my career. This is where I started, did my thing, until I got it right. Do your thing, you will eventually make it," she said.

The judges, among whom was KIU'S acting head of marketing and Public Relations, Daniel Kabuga, urged students to invest more time in practice and personal branding in order to better their crafts.

"In terms of investment, there is adding value on yourself as a broadcaster because you represent the brand you are and that you represent," Ali Kakembo the MCI radio manager advised.

Pajopo Idarus a finalist said that today's auditions have given him confidence and assurance of a place in the newsroom. Being his second time in the auditions, he hopes to walk the same path as Faiza Fabs to better his craft and bring an award home at the inter University competition.

"I now have confidence that I will win an award and I am looking at many accolades as well as getting into the fellowship," he said.

Esther Kanyana a second-year student said that she wasn't only inspired but also challenged by the experience as a Luganda News anchor.

"I have also learnt that there is competition in the industry I am heading to and this audition has encouraged me to work hard," she noted.

Maria Nabakooza a year one student also graced the opportunity and impressed in Luganda News anchoring. she said she felt more confident after her presentation.

"This was my first time and the judges said, I can do it. I feel more confident, I can make it," a jolly Nabakooza said.

We wish you all the best at the National Newsroom contest 2022.