Programme Overview
The rapid growth of the communications sector requires people who are adequately trained in various aspects of mass communication. Indeed, the forces of globalization raise the imperative for adopting better ways of communicating efficiently and effectively. Mass communication is critical in dealing with institutionalized forms of public message production and dissemination, operating on a large scale. It functions through the complex media of print journalism, radio, television, public relations, and the Internet.
What You Will Learn
By the end of the programme, students are expected to demonstrate the knowledge, practical skills and professional conduct required for effective work in Arts in Mass Communication.
Course Structure and Learning Experience
The learning experience is organised to move students from foundational knowledge into applied, supervised and professionally oriented practice.
Foundation stage
Students build the conceptual base needed for progression in Arts in Mass Communication.
Core discipline stage
The programme deepens knowledge through core courses and guided academic work.
Applied learning stage
Students connect theory to practical cases, projects or field-related tasks.
Research and analysis
The curriculum develops inquiry, evidence use and analytical capability.
Professional preparation
Students consolidate learning for employment, entrepreneurship, service or further study.
Course Content
Academic Year 1
12 courses
| 36 units
Semester 1
21 unitsSemester 2
15 units
Academic Year 2
12 courses
| 30 units
Semester 1
12 unitsSemester 2
18 units
Academic Year 3
11 courses
| 33 units
Semester 1
15 unitsSemester 2
18 unitsAdmission Requirements
This course is designed for students who meet the following minimum requirements.
- At least two principle passes in Uganda Advanced Certificate of Education (UACE) or its equivalent.
- Diploma in Journalism or Mass Communication from a recognized institution.
Fees and Application Guidance
Tuition, functional fees and any programme-specific charges are confirmed by KIU Admissions and Finance for each intake. Applicants should review the current fee schedule before submitting an application.