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Diploma in Mass Communication

A diploma programme preparing students with the knowledge, practical skills and professional discipline required in Mass Communication.

Diploma

Diploma in Mass Communication

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01

Programme Overview

The rapid growth of the communications sector requires people who are adequately trained in various aspects of mass communication. Indeed, the forces of globalization raise the imperative for adopting better ways of communicating efficiently and effectively. Mass communication is critical in dealing with institutionalized forms of public message production and dissemination, operating on a large scale. It functions through the complex media of print journalism, radio, television, public relations, and the Internet.

Teaching practiceConnect subject knowledge with classroom planning, assessment and learner support.
Education leadershipDevelop professional habits for school, community and education-sector service.
Research awarenessUse evidence, inquiry and analytical thinking to understand problems and propose solutions.
Career readinessPrepare for employment, further study, entrepreneurship and service in relevant professional settings.
02

What You Will Learn

By the end of the programme, students are expected to demonstrate the knowledge, practical skills and professional conduct required for effective work in Mass Communication.

Subject masteryBuild strong knowledge in the teaching subjects and education foundations.
Teaching methodsPlan lessons, manage learning and use appropriate assessment approaches.
Learner supportRespond to diverse learner needs with inclusive and ethical practice.
School practiceConnect theory with school-based observation, teaching practice and reflection.
Research literacyUse inquiry to understand education problems and improve practice.
Professional identityDevelop communication, leadership and lifelong learning habits.
03

Course Structure and Learning Experience

The learning experience is organised to move students from foundational knowledge into applied, supervised and professionally oriented practice.

01

Education foundations

Students study the foundations of education, learning theory and subject content.

02

Methods and assessment

Training develops lesson planning, pedagogy, assessment and classroom communication.

03

School-based practice

Students connect theory with observation, practicum and guided reflection.

04

Research and improvement

The programme introduces inquiry, education research and improvement-focused thinking.

05

Professional formation

Students build ethical, inclusive and responsible teaching identities.

04

Course Content

21 courses 57 credit units

Academic Year 1

9 courses | 24 units
Semester 1
18 units
DMC 1101 INTRODUCTION TO JOURNALISM
3 units | Core
ECO 1100 INTRODUCTION TO MICROECONOMICS
3 units | Core
PAD 1102 INTRODUCTION TO POLITICAL SCIENCE
3 units | Core
SWS 1102 BEHAVIORAL SCIENCES
3 units | Core
UCC 1100 INTRODUCTION TO COMPUTER FUNDAMENTALS
3 units | Core
UCC 1101 ENGLISH LANGUAGE SKILLS
3 units | Core
Semester 2
6 units
DMC 1201 NEWS WRITING AND REPORTING
3 units | Core
DMC 1204 MEDIA ETHICS
3 units | Core
DMC 1205 SALES PROMOTION AND ADVERTISING
Core

Academic Year 2

12 courses | 33 units
Semester 1
18 units
DMC 1202 BROADCAST JOURNALISM AND INDUSTRY
3 units | Core
DMC 1203 INVESTIGATIVE JOURNALISM
3 units | Core
DMC 2101 THEORIES OF MASS COMMUNICATION
3 units | Core
DMC 2102 PHOTOJOURNALISM
3 units | Core
DMC 2104 COMMUNICATION AND DEVELOPMENT
Core
DMC 2105 INTRODUCTION TO ONLINE JOURNALISM
3 units | Core
UCC 2101 RESEARCH METHODS
3 units | Core
Semester 2
15 units
DMC 2201 INTRODUCTION TO RADIO AND TELEVISION JOURNALISM
3 units | Core
DMC 2202 NEWSPAPER AND MAGAZINE PRODUCTION
3 units | Core
DMC 2203 NEWSPAPER EDITING
3 units | Core
DMC 2204 MEDIA AND HUMAN RIGHTS
3 units | Core
LLW 2206 MEDIA LAW
3 units | Core
05

Admission Requirements

One A level principal pass, and two subsidiary passes in either Arts or Science subjects plus five O Level passes or its Equivalent.

06

Fees and Application Guidance

Tuition, functional fees and any programme-specific charges are confirmed by KIU Admissions and Finance for each intake. Applicants should review the current fee schedule before submitting an application.