Awobamise, Ayodeji O., PhD, is an Associate Professor in the Department of Journalism and Media Studies and also the Associate Dean (Research) of the College of Humanities and Social Sciences.
He also supports the customer service department due to his expertise in communication and customer engagement.
Apart from his core duties, Dr Ayodeji Awobamise has been actively involved in supporting the ICT and web development department of the institution as a UX designer. In early 2022, he was appointed as part of the team to improve the teaching and examination system of the institution, which is ongoing at the moment. He also supports the Public Relations activities of the institution as a senior consultant.
Before his appointment at KIU, he worked as the Business Development Associate at Afcom Satellite Networks- one of the biggest oil sector IT consulting firms in Nigeria.
Dr Ayodeji received his PhD in Communications and Media Management in 2016 and a Master's and Bachelor's degree in Mass Communication in 2012 and 2006 respectively. He is an active member of the Chartered Institute of Public Relations (UK), the Chartered Institute of Personnel Management (CIPM-Nigeria), the Nigerian Institute of Management (NIM-Nigeria, Public Relations Association of Uganda (PRAU) and Public Relations without Boundaries (PRWB-Uganda). Ayodeji also serves as a reviewer and a member of the editorial boards of several international and local journals. He has published over 30 peer-reviewed articles in reputable journals and presented papers at more than 5 international conferences and has supervised over 7 postgraduate research/thesis in the field of Humanities and Social Sciences with particular emphasis on media studies.
As the Associate Dean-Research at the College of Humanities and Social Sciences, Ayodeji and his team are responsible for improving the research output for the college, identifying collaborative opportunities within and outside the country and institution and encouraging collaborative research between disciplines within the university. He hopes to promote research that is relevant to not just the international community but also solves national, regional and continental problems.
Apart from university activities, Dr Ayodeji also provides digital marketing solutions and teaches short courses on digital and social media marketing. He is also the founder and director of Technocast Nigeria limited- a digital and proximity marketing company based in Lagos, Nigeria. In 2018, Ayodeji was awarded the ‘Best Lecturer Award” in the College of Humanities and Social Sciences for the 2017/2018 academic session.
Awobamise, A.O, Jarrar, Y. & Nweke, G.E. (2022). Social communication apprehension, self-esteem and Facebook addiction among university students in Uganda.
Contemporary Educational Technology, 14(2): ep354
Nakijoba, R., Ddungu, R.M. & Awobamise, A.O (2022). Covid-19 school closures in Uganda and their impact on the well-being of teachers in private institutions in semi-urban districts.
Advanced Journal of Social Science, 10(1)
Jarrar, Y., Awobamise, A.O. & Nweke, G. (2022). The mediating effect of social anxiety on the relationship between social media use and body dissatisfaction among university students.
Frontiers in Communication, 7:900257, 1-9
Awobamise, A.O., Jarrar, Y., & Okiyi, G. (2021). Evaluation of the Ugandan Government’s Communication Strategies of the Covid-19 Pandemic..
Online Journal of Communications and Media Technologies, 11(1), e2021xx.
Awobamise, A.O. & Jarrar, Y. (2021). The use of user-generated comments and their effects on the perception of news: An experimental study..
Catalan Journal of Communication and Cultural Studies, 13(1), 83-100
Ddungu, R., Nakijoba, R., Awobamise, A.O. & Ariokot, M. (2021). Assessment of social media’s influence on the academic performance of tertiary institution students..
Annals of Spiru Haret University Economic Series, 21(3), 167-190
Kimwise, A., Paledi, V., Lukwago, I, Awobamise, A.O. & Mugabirwe, B. (2021). Assessing the impact of e-Learning on learners’ mathematics performance in Nakivale Refugee Settlement, Uganda.
Journal of Applied Sciences, Information and Computing, 2(2), 5-17
Jarrar, Y., Awobamise, A.O., Nnabuife, S., & Nweke, G. (2020). Perception of Pranks on Social Media: Clout-Lighting..
Online Journal of Communication and Media Technologies (OJCMT), 10(1)
Awobamise, A.O., Jarrar, Y. & Owade, J. (2020). An analysis of media reportage of conflict during the 2007, 2013 and 2017 Kenyan presidential elections: A peace journalism approach.
Universidad y Sociedad, 12(2), 184-191
Jarrar, Y., Awobamise, A. O., & Sellos, P.S. (2020). Technological Readiness Index (TRI) and the intention to use smartphone apps for tourism: A focus on inDubai mobile tourism app.
. International Journal of Data and Network Science, 4(3), 297-304.
Okiyi, G. O., Odionye, C., Emutumah, F. & Awobamise, A.O. (2020). Influence of advertising on Abuja women’s choices of e-commerce platforms..
KIU Interdisciplinary Journal of Humanities and Social Sciences, 1(2), 53-67
Jarrar, Y., Awobamise, A.O. & Aderibigbe, A.A. (2020). Effect of influencer marketing vs Social media sponsored advertising..
Utopia y Praxis Latinoamericana, 25(Extra 12), 40-45
Awobamise, A.O. & Jarrar, Y. (2019). Exploring the impact of social and source cues on news selection. Plaridel: Journal of Communication, Media, and Society, 16 (1): 141-160..
Jarrar, Y., Okechukwu, L.E. & Awobamise, A.O. (2019). Attracting younger millennials: Lifting Bond out of a traditional sinkhole. Dirasat, Human and Social Sciences, 46(1): 115-123.
Jarrar, Y., Awobamise, A.O. & Bokhari, S. (2019). Folklore songs as means of raising awareness or enforcing nationalistic differences: Arab Idol as a case study. Dirasat, Human and Social Sciences, 46 (1): 276-285.
Awobamise, A.O., Jarrar, Y. & Nnauuife, S. (2019). ). Social media, sexual harassment and rape discourse in Nigeria: An exploratory Study..
Religacion. Journal of Social Sciences and Humanities, 4(19), 1035-1045
Okiyi, G.O., Okeya, A.O. & Awobamise, A.O (2019). Achieving Standards of New World Information and Communication Order for Sustainable International Broadcasting in Nigeria..
The Nigerian Journal of Communication (TNJC), 16(2), 329-344
Okeya, A.O., Okiyi, G.O. & Awobamise, A.O. (2019). Political communication for sustainability of the Nigerian Democracy: Perspectives on Media Coverage of the 2019 Presidential elections..
Benin Mediacom Journal, 13, 27-37
Awobamise, A.O. & Aderibigbe, A. A. (2018). UNESCO’s Recommendations on Communication and Cultural Heritage Matters (1967-1984) and Implementation in Nigeria. Covenant Journal of Communication, 5(2): 87-107.
Awobamise A. O. (2018). Increased Consumerism in a Networked-Nigeria: A Study on the Effect of E-Malls and Social Media on Youth Spending. Journal of Digital Media & Interaction, 1(2): 40-55.
Awobamise, A.O., & Jarrar, Y. (2018). Strategic Public Relations in Post-Gaddaffi Libya for Non-Profit Organizations: A Focus on the Rebuilding Efforts of Bokra and Attawasul. International and Multidisciplinary Journal of Social Sciences, 7(2), 135-158. doi: 10.17583/rimcis.2018.3330.
Owade J.A, Awobamise, A.O. & Ogbonna C. (2018). A peace journalism approach to understanding the role of the media in the land disputes in Kenya. Journal of Social and Administrative Sciences, 5(2), 170-180.
Awobamise, A.O., & Jarrar, Y. (2018). Celebrity Endorsement and Its Impact on Consumer Perception: A Study of Globacom Nigeria Limited. The Online Journal of Communication and Media, 4(2).
Awobamise A. O. (2017). Donald G. Godfrey & Susan L. Brinson (eds.): Routledge Reader on Electronic Media History. Mediekultur: Journal of Media and Communication, 63: 154-156.
Awobamise, A.O. (2016). Book Review: Benedetta Brevini, Arne Hintz, & Patrick McCurdy (Eds.), Beyond Wikileaks: Implications for the Future of Communications, Journalism and Society. International Journal of Communication (IJOC) (SSCI – Thompson Reuters).
Awobamise, A. O., & Aderibigbe, A. A. (2015). n analysis of Western and Nigerian media depictions of President Jonathan's presidential bid. Global Media Journal-African Edition, 9(1), 63-79.AA.
Awobamise, A. O. (2015). (2015). A Comparative Discourse Analysis of Western and Local (Nigerian) Media Depictions of the Presidential Pardon of Diepreye Alamieyeseigha. Online Journal of Communication and Media Technologies, 5(1)..
Awobamise, A. O. (2015). Role of Social Media in the Formation of Government Policies in Nigeria. The Online Journal of Communication and Media, 1(4)..
Awobamise, A. O. (2014). Digital News Media, Ethics and Freedom of Expression–A Nigerian Perspective. Mediterranean Journal of Social Sciences, 5(7)..
Awobamise, A. O. (2014). The Use of Public Relations and Advertising as a Tool for the Re-establishing and Rebranding Failing Products. A study of Vitafoam Nigeria Plc. International Journal of Science and Research (IJSR).
Best Lecturer in the College of Humanities and Social Sciences
MCO 1203: Introduction to Print and Electronic Media
MCO 3203: Public Relations and Media practice
MSCO 7201: Electronic Media
MSCO 7203: Media, Government and the Law
MSCO 7102: Advertising and Public Relations Practice