Bachelor of arts in mass communication
Objectives the Programme
The objectives of the Department of
Journalism and Media Studies include the following:
i. To provide students with a balanced
and broad-based training in the various fields of Mass Communication.
ii. To provide sound, theoretical and
practice-based education in the media-centered domains of Mass Communication.
iii. To equip students with knowledge
of media practice in Uganda, Africa and the world through the study of
concepts, theories and methods that provide such knowledge.
iv. To expose students to modern
developments and technology in information gathering and dissemination through
the mass media, with emphasis on computer- assisted reporting and on-line
v. To evolve appropriate philosophies
and policies for the operation and management of the country’s communication
vi. To engineer efficient and effective
communication support services for our various human and national development
programmes and objectives;
vii. To undertake research on a
continuous basis into the state of our national communication media, and make
the findings available to policy makers.