Academic Programmes

Bachelor of arts in mass communication

About the Programme

The rapid growth of the communications sector requires people who are adequately trained in various aspects of mass communication. Indeed, the forces of globalization raise the imperative for adopting better ways of communicating efficiently and effectively. Mass communication is critical in dealing with institutionalized forms of public message production and dissemination, operating on a large scale. It functions through the complex media of print journalism, radio, television, public relations, and the Internet.